A new wave of possibility and innovation is here. It has come from the growth of the internet and is blossoming with the introduction of web 2.0. It's called Crowdsourcing.
We are all familiar with the Phraze "Two heads are better than one" - well what about two million heads? Previously it was though that "People" (in masses) are inherently Stupid. However today, if you get a mass of people together to try to solve a problem or come up with ideas, if it can be done with a structure and a set of rules, "people" can indeed be very very smart.
Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. The obvious example of this is Wikipedia. But other companies like Dell, Salesforce and even Procter and Gamble have been using it very successfully.
The phraze was coined in 2006 in a Wired Magazine article that can be found here: http://www.wired.com/wired/archive/14.06/crowds.html
More Links:
http://en.wikipedia.org/wiki/Crowdsourcing
http://en.wikipedia.org/wiki/The_Wisdom_of_Crowds
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment